Strategic Brand Management - What is Brand Management?
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What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs.
Sound market & keyword research
Mission statement, well publicized
A written marketing and PR strategy
A contextual content strategy
Social media and content policies
Well-developed marketing and PR budget
Set marketing & sales objectives and quotas
Corporate ethics policy
A unique selling proposition
Distinctive logo, colors and packaging
Company training manuals & courses
Customer support staff
Company website & blog
Appropriate branded social channels
An organizational chart
A CMO, Director of Marketing or someone similar
Marketing staff (designers, writers, bloggers, A/V people, etc.)
Strong relations with KOL’s, marketing partners, strategic relationships & affiliates
Internal communications system and schedules
While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure
Strategic Brand Management | What is Brand Management | Branding
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That is one hot mama. The mom of two heats things up on the cover of Entertainment Weekly in white hot bikini.
Ellen Page lets loose with Flare magazine and shows off her toned tummy in nothing but a black bra and open blazer. The 27-year-old discusses coming out as gay this year and what the decision means for her wardrobe.
The "Veep" star posed on the cover of Rolling Stone magazine with nothing but the United States Constitution, signed by John Hancock, across her back. The problem is Hancock signed the Declaration of Independence, not the Constitution. She jokingly blamed the blunder on Mike McClintock, the fictional "Veep" character played by Matt Walsh. "Yet another Mike (expletive)," she tweeted.
Orlando Blooms ex ditched her bra for the January/ February 2014 cover of Harpers Bazaar Australia.
In July of 2012 Kate Upton showed her patriotic side by sporting a teeny bikini on the cover of GQ.
The sexy "Hitch" star gets up close and personal for the July 2010 issue of "W" magazine.
Blake Lively and Leighton Meester.
The "Gossip Girl" co-stars share boyfriends on the show. Why not share an ice cream on the cover of "Rolling Stone?" (March 2009)
Jake Gyllenhaal and Anne Hathaway.
To promote their film "Love and Other Drugs" the co-stars went nude for the November 2010 cover of "Entertainment Weekly."
Not exactly the norm for the mag!
In January 2009, Jen Aniston wore nothing but a tie for the cover of "GQ."
The actress has said that shes not into playing up her sex appeal.
The French edition of Vogue in April 2009 says otherwise.