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Strategic Brand Management - What Is Brand Management?

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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
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Text Comments (11)
Ty L (1 month ago)
Edwin, you're standing directly in the way of the slides.
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Excellent.. This worked for everyone..
Thanks
kathy zhang (1 year ago)
I am looking for Senior Brand Manager---the largest group in Home appliance industry in China Location: China Anyone who would like to learn more information, please feel free to contact me by email:[email protected]
Useful info
Edwin Dearborn (2 years ago)
Thanks!
+WindowSquare Strategic Branding Agency i really loved this video
Jasper DaCarrot (3 years ago)
Awesome video Edwin, keep up the good work buddy ;)
+Darren Wise yeah you are right sir
Edwin Dearborn (3 years ago)
Thanks Darren for the positive words and wishes!!

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